Miska StudioProjectsInfo
The Resonnaire logo in front of a close-up photo of a white rug in natural lightingThe Resonnaire logo over a photograph of modern furniture in front of a gray wall.The Resonnaire logo in front of a close-up photo of a white rug and white sofa in natural lighting

Resonnaire

Project Information

The founders of Resonnaire came with a vision to create a brand making quality crafted rugs to elevate the home, but were in need of a name and a memorable visual identity. The result of the collaboration is a brand that exudes a modern edge while embracing artisan craftsmanship, and is a striking and unique take on what it means for a brand to look and feel luxury today. An earthy color palette and elegant type system are paired with bold logos and a library of graphic patterns inspired by traditional weaving techniques. The overall system not only showcases the curated collection of rugs, but also provides a space to highlight the makers, countries of origin, and the natural materials that are all integral parts of what defines a Resonnaire rug.

Services

  • Naming
  • Brand Identity
The Resonnaire logo debossed into white cardstock on a brown backgroundAn abstract letter "R" on a brown background
Branding for Resonnaire in front of a photo of a rocky landscape on a bright sunny day
Four patterns used in Resonnaire's branding paired with the weaving patterns used as inspiration for each oneFour patterns used in Resonnaire's branding paired with the weaving patterns used as inspiration for each one
A pamphlet featuring branding for Resonnaire on a brown background
Two rolls of tape with prints inspired by weaving patternsA tag with an abstract letter "R" on a maroon rug in natural lighting
A white rug being woven at an antique loomA close-up of the product tag on a Resonnaire rug
Three mobile devices with screenshots of Resonnaire branding in Instagram postsA laptop showing the Resonnaire website on a glossy white chair in natural lightingA tablet displaying the Resonnaire website, lying on a concrete floor in natural lighting
A screenshot of a tablet showing The New York Times Style Magazine with an advertisement for ResonnaireA screenshot of a tablet showing The New York Times Style Magazine with an advertisement for Resonnaire
A billboard featuring an advertisement for Resonnaire

Credits

Creative Director: Elena MiskaDesigner: Coraline LoosCopywriter: Lori White

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