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The COLORFORMS logo with colorful letters on a black background

Colorforms

Project Information

As the world has moved into an even more digital place over the past few years, all sorts of businesses and organizations have had to find unique ways to connect with those who once supported them in person. This is especially true for fine arts and performing arts institutions. As part of an exciting new initiative, San Francisco Ballet and SFMOMA have come together in collaboration to bring a beloved ballet company and a renowned museum together through film, straight to viewers’ homes. Through the talent and vision of director Ezra Hurwitz and choreographer Myles Thatcher, COLORFORMS was created as a way of bringing dance and art together in one colorful, joyous film that breathes new life and a new context into ballet. The title and credit design played a small but important role in giving the film a memorable and unique identity that speaks to this fresh take on dance, art, and experiencing both in this new medium.

Services

  • Title Design
  • Credits Design
An animation of the COLORFORMS logotype in front of a video of fall leaves in an urban courtyard.
The COLORFORMS logo with colorful letters on a black background
Two dancers in a colorfully-lit room with overlayed text reading "SAN FRANCISCO BALLET"
A dancer in a yellow skirt in an urban courtyard with fall leaves, overlayed with the text "SFMOMA"
Two people dancing in a room lit with blue light overlayed with the text "CHOREOGRAPHY BY MYLES THATCHER"
A group of dancers viewed from above in a room with a black floor and white columns overlayed with the text "MUSIC BY STEVE REICH"
Two people in a gallery of modern art overlayed with the text "DIRECTED BY EZRA HURWITZ"
A close-up of a person's face lit by red and blue light overlayed with the text "PREMIERING FEBRUARY 11, 2021"
Ten names, each in a different color, on a black background
Further credits for COLORFORMS, each line a different color, on a black background
A mobile device showing a poster for COLORFORMS on a red an black background
A woman looking at art in a gallery with a group of dancers behind herA mobile device showing a poster for COLORFORMS on a concrete floor in natural lighting
COLORFORMS playing on movie theatre screen in front of a crowd of people
A dancer in a yellow skirt in an urban courtyard with fall leaves, overlayed with the text "SFMOMA"Two people dancing in a room lit with blue light overlayed with the text "CHOREOGRAPHY BY MYLES THATCHER"A group of dancers viewed from above in a room with a black floor and white columns overlayed with the text "MUSIC BY STEVE REICH"Two people in a gallery of modern art overlayed with the text "DIRECTED BY EZRA HURWITZ"
Three movile devices showing different graphic layouts for COLORFORMS on a blue background
A woman dancing in a room blue and red lighting overlayed with the COLORFORMS logo in yellow

Credits

Film Director: Ezra HurwitzChoreographer: Myles ThatcherComposer: Steve ReichDancers: Members of the San Francisco BalletLocation: SFMOMACostumes: S-Curve Apparel & DesignDesign: Elena MiskaTitle Sequence Animation: Yaël Bienenstock

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